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(Westchester county ny) The Battle Over Desktop Real Estate PDF Print E-mail
Westchester County NY News and Events
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Monday, 04 June 2007

The Battle Over Desktop Real Estate

I was watching a late night financial program on television in early July, 2001 when I learned that Microsoft is allowing PC manufacturers to control which icons are included on new Desktops. Historically, Microsoft has argued that the Windows desktop was their "sacrosanct intellectual property" and that only their icons -- not those of their competitors -- could reside on the desktop of a new computer.

This was highly interesting to me since it confirms what I have been repeatedly saying over the past year -- that the Windows desktop is extremely valuable marketing real estate. As a matter of fact, Microsoft and its competitors found it to be so valuable that a federal court case was fought over access to the desktop (among other issues regarding the Windows operating system).

It is interesting that there are still naysayers who question the marketing power of the Windows desktop. One person comes to mind who wrote me to say that he thought desktop marketing was a "neat gimmick." I was incredulous at this kind of uninformed attitude! You don't have to be a marketing genius to see that the desktop is perhaps one of the most *logical* places to advertise. Think about it. What other screen on the entire computer system is the first screen you see when you boot up? What other screen is always visible? The Windows desktop!

It is clear that Microsoft and their competitors don't view the Windows desktop as a "neat gimmick." Federal court cases that cost millions of dollars are not fought over gimmicks no matter how "neat" they may be.

One thing I would like to point out is that Microsoft assigned an almost religious value to the Windows desktop by referring to it as their "sacrosanct intellectual property." Let's take a look at the definition of "sacrosanct" as defined by Websters:

Sacrosanct comes from Latin sacrosanctus, consecrated with religious ceremonies, hence holy, sacred, from sacrum,
religious rite (from sacer, holy) + sanctus consecrated (from sancire, to make sacred by a religious act).

When Microsoft called the Windows desktop their "sacrosanct intellectual property" they assigned a holy or sacred value to it. Again, no "neat gimmick" here.

What makes the Windows desktop so valuable? It is the fact that very few people buy on a first time visit to a site. The key to making sales is *repetition*. It is a basic marketing principle that the overwhelming majority of customers need to be exposed to an offer three or more times before actually making the purchase. And the Windows desktop provides the multiple exposures necessary to make the sale. Here are the facts:

- Capturing the desktop is key to capturing users, eyeballs, and market share.
- The desktop is the first screen the user sees when the computer boots up.
- The desktop is the only persistent screen that the user returns to again and again.

For the believers in desktop marketing the question is *how* to get their company on the desktop. Big companies that have the money are paying OEMs such as Compaq, Dell, and Gateway substantial sums to get their icons shipped on the desktops of new computers. As a matter of fact, it was reported that in certain instances AOL will pay OEMs around $35 per computer to place AOL on the Windows XP desktop. Ouch! $35 per desktop shortcut. That's quite a King's ransom.

Historically, the cost of getting on the desktop has been extremely high which speaks to the value of desktop real estate. It is my belief that desktop marketing is going to fast replace the "old ways" of online marketing -- many of which simply don't work. On the contrary, desktop marketing is highly effective and gets results and these successful companies know it.

But the Windows desktop is no longer the exclusive territory of Fortune 500 companies. The good news is See You Again Software, LLC offers extremely affordable desktop marketing products that allow small online businesses to place their company icons on the desktop -- right next to industry giants like AOL and Microsoft. Visitors can then click on the icon at any time -- right from their desktop -- and are automatically taken directly back to the businesses' web site.

So, once again, I am beating the drums for desktop marketing. Remember, there is a reason that America Online is a multi-billion dollar Fortune 500 company. The marketing executives at AOL are not wet behind the ears -- they are seasoned marketers who know they must be aggressive to get results. And desktop marketing is a key component in getting those results.

Paul E. Burke is President of See You Again Software, LLC and the innovator behind the #1 best-selling professional desktop marketing products in history. You can e-mail him at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . To learn more about desktop marketing and how it can increase your customer acquisition and retention, please visit: http://www.seeyouagainsoftware.com

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Web Hosting , Real (westchester county events) Estate In CyberSpace PDF Print E-mail
Westchester County NY News and Events
Written by Webmaster   
Monday, 04 June 2007

Web Hosting , Real Estate In CyberSpace

As the internet market has grown and assimilated into global culture, becoming an integral part of our daily lives, more and more companies, small businesses, non-profits, and individuals are embracing the web, all desiring their own websites, tailored to their specific needs and interests, and expressing their goals and visions, while targeting specific audiences. Even individuals and companies known for their old-fashioned tenets and inflexible standards, are giving way to new standards in advertising and mass-marketing so easily and readily available on the web.



One of the greatest assets of the web is its ready accessibility from anywhere on the globe by the click of a mouse. All one needs is a computer, handheld device, or such peripheral with an Internet connection, and presto! You are connected to an enormous database of information on everything possible: from real estate and brokerage negotiations, to educational documents, research, and studies, to entertainment, media, and games; to libraries, health resources, and so much more - the list is 'virtually' endless.



Numerous web hosting companies have sprouted all over the globe, each outfitting clients with hundreds of MB of web space and domain names, as well as extra features such as easy to use templates for building websites, numerous mailboxes, large quotas for data transfer (20-60GB per month), marketing strategies, visitor statistical reports such as Urchin, password protection, FTP access, web blogs, audio and video streaming, PERL Debuggers, Message boards, Guestbooks, and hit counters in CGI script, mailing lists and autoresponders, file management and tech support resources, as well as live telephone support, often 24 hours a day. E-commerce sites will want to have additional special features that enable quick and seamless financial transactions, with secure encryption and SSL Digital Certificates, for visitors to their sites wishing to purchase products or services online.



Some web hosting companies such as the award-winning Earthlink Company based in Atlanta, GA in the United States, offer dual platforms, such as Unix and Windows. Considered the most versatile operating system, the Unix system supports freeware and shareware programs and offers maximal security. On the other hand, the Windows system hosts webpages designed in Microsoft Access as well as ASP or Active Server Programs. Depending on the needs of the client, web hosting companies offer a wide variety of services and amenities, with each increase in web space offering a substantial increase in web services accordingly. A general rule of thumb is that the client gets as much as they are willing to pay for.



There are three kinds of web hosting: shared, dedicated, or collocation. Shared web hosting, the least expensive, involves sharing a portion of an existing file server with other companies. Dedicated hosting is more expensive and allows for full control and access to a web server, with absolute control of processing power and storage space. This type of web hosting more than suffices for most businesses and enterprises.



The last but not least kind of web hosting, is collocation, in which the client provides all services such as hardware and software and the only task relegated to the web host is to ensure that the server remains connected to the internet. Collocation is truly for only the "die-hard" techie that has exceeded the generous boundaries of dedicated hosting.


About the Author:

Paul Babs is the webmaster and operator of Cyber Venues which tackles all webhosting issues. Please visit http://www.faqwebhosting.com for more information.

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The 1031 Tax Deferred Exchange - Important Strategies for Real Estate Property (westchester) Investo PDF Print E-mail
Westchester County NY News and Events
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Monday, 04 June 2007

The 1031 Tax Deferred Exchange - Important Strategies for Real Estate Property Investors


California: As an investor in real estate you understand how important it is to preserve your wealth and assets. In the frequently changing world of taxation, you are fortunate to have IRC Section 1031. This tax code allows you to exchange from one investment property to another and defer taxes on the gain. This means that a 1031 exchange is a rollover of equity of like properties, rather than an avoidance of tax. Thus you continue to build wealth through real estate investment, and maintain your hard earned equity. Any tax liability through inheritance will be limited to gains from the date of the inheritor's acquisition, not during the years of ownership. So in essence the taxes that are saved now are never paid.
Basically since 1921, there has been an exception in the tax Code that Capital Gain Tax is deferred when investment property is "exchanged" as opposed to "sold." The policy behind Section 1031 is that Taxpayers should be able to dispose of investment or income property and acquire replacement investment or income property without incurring a large cost of sale-the Capital Gain Tax. This exception has changed very little since 1921.
These are some helpful tips and investment strategies using 1031 exchanges along with other 1031 "basics" that you should know about. The 1031 tax-deferred exchange is much more than selling a rental house and then buying another rental house. It requires a dedicated focus and guidance from a knowledgeable real estate professional. Today's sophisticated real estate investor can impact their portfolio dramatically by employing a variety of 1031 exchange techniques.
Why do a 1031 Exchange? No matter how nice your rental is, no matter how well built, if it's a 65-year-old home with three bedrooms and two full baths, its closets are probably too small and the kitchen is still decorated in the "I Love Lucy" era fashion. There's no great room, and no cathedral ceiling. In an era when people eat out or eat quickly, a great dining room has less appeal than in the past. Simply put, a lot of renters are interested in features not found in this type home.
On a personal level none of this bothers us. But in the contest for good renters -- folks who will be caring stewards of the property and pay their rent in full and on a timely basis -- newer properties seem consistently more attractive.
Those savvy about 1031s can start thinking creatively. For instance, one way to ensure that you see your college-attending child from time-time is to purchase a property in the college town and hold it as a rental, and do a 1031 exchange after graduation.
Getting tired of collecting rent and watching your residential investment property deteriorate from uncaring tenants? Are you afraid to sell after making such huge gains in the market? 1031 exchange will allow you to exchange a residential property for a business, or office rentals with a better paying clientele.
Exit Strategy: The lifecycle of a real estate investor tends to evolve to the point that one day; the investor would like to slow down, cash out, or retire. Whether the investor owns rental houses, warehouses, land, office buildings, or apartment complexes, a potential replacement property could be a well-located, residential property in a resort community in an attractive setting - such as a beach resort or mountain property.
To qualify for tax-deferred status, if those properties are purchased through a 1031 exchange transaction, they must be held for investment. To demonstrate the intent to hold for investment, most investors simply put those properties on a rental program with a management company or manage the property rentals themselves. However, at some point in the future, that same investor has the opportunity to employ a very powerful tool known as conversion.
Suppose several years after completing the 1031 exchange, the investor elects to move or retire full-time to the beach (or the mountains, lake, or golf community.) At the time the investor moves into the previously rented investment property, no tax obligations are due. The investor simply converts a property held for investment into his or her primary residence. The ultimate opportunity comes several years down the road, if and when the investor decides to sell the newly converted residence. At the time of that sale if the homeowner meets the residence requirements of ownership, occupies the property for at least two years, and held that previously 1031 exchanged property for at least five years, he will qualify for the $250,000 or $500,000 residential sale exclusion.
It is my hope that the information contained is helpful and should any one strategy or concept make your investments sounder, I would be glad to offer you any assistance at . You should consult your accountant before making a final decision on these or any investment proposals.

About the Author


Dennis M. Franklin, is affiliated with Family Realty Commercial Mortgage Company, a Licensed Broker, Ca. Department of Real Estate. If you would like to obtain more information regarding 1031 Tax Deferred Exchanges or commercial mortgage lending, please contact Mr. Franklin directly at (800) 642-2147, or visit us at

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Last Updated ( Monday, 04 June 2007 )
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But if (westchester county news) you don't want to spend the time .... PDF Print E-mail
Westchester County NY News and Events
Written by Webmaster   
Sunday, 03 June 2007

But if you don't want to spend the time and effort in putting up your homes for sale, then a real estate agent will gladly do the job for you.

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Last Updated ( Sunday, 03 June 2007 )
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